Designer / CEO

Inspired by her favorite songs and music from classical to rock, Irj Tajdar’s story as a designer begins at the early age of 15. Designing shoes and clothing provided an escape and emotional healing to the depression and anxiety she suffered as a teen. Now in her 20’s, Irj conceptualized Clef as a fashion brand that encourages young people to seek help when needed, and to follow their dreams.

Irj creates with the flow of her favorite music, combining her fashion sense with a design vision that flows from the soul.

I wanted to create a product that is not only fashionable and durable, but also serves as a platform that brings attention to mental health concerns. After many months of endless hard work, I’m excited to share with you, my labor of love.